So much of the discussion in the watch space is around the acquisition of new watches. Yet the other untold side of the story is that for every watch bought, another is sold. Mark Cho (The Armoury) is balancing the scales. He’s selling off the bulk of his collection to fund the expansion of his business, The Armoury, and he’s doing it through Phillips.
Rather than anonymously consign his watches, Mark has made a custom site – called The Beauty in Everything – showcasing the watches and some of the stories behind them. Even if you’re not in the market for a new watch, it’s well worth having a look at Mark’s significant and very tasteful collection.
None of Mark Cho’s watches came on Artem straps. Don’t make the same mistake. Buy one here.
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